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Business School, MBA, Executive Education, Executive Program, Kellogg School of Management, Philip Kotler, SC Johnson Chair in Global Marketing; Professor of ...
The marketing mix (also known as the 4 Ps) is a foundation model in marketing. The marketing mix has been defined as the "set of marketing tools that the firm uses to ...
12/04/2018 · Most texts on marketing research explain the four levels of measurement: nominal, ordinal, interval and ratio and so the treatment given to them here will ...
2016 Publications; 2015 Publications; 2014 Publications; 2016. Agbuga, B., Xiang, P., McBride, R. E., & Su, X. (2016). Student perceptions of instructional choices in ...



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