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Business School, MBA, Executive Education, Executive Program, Kellogg School of Management, Philip Kotler, SC Johnson Chair in Global Marketing; Professor of ...
The marketing mix (also known as the 4 Ps) is a foundation model in marketing. The marketing mix has been defined as the "set of marketing tools that the firm uses to ...
The marketing mix (also known as the 4 Ps) is a foundation model in marketing. The marketing mix has been defined as the "set of marketing tools that the firm uses to ...



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