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1. Introduction. Does marketing science research affect marketing practice? Which decisions have marketing science articles supported? To which tools has marketing ...
Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
Our latest thinking on the issues that matter most in business and management.
The marketing mix (also known as the 4 Ps) is a foundation model in marketing. The marketing mix has been defined as the "set of marketing tools that the firm uses to ...



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