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Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied ...
Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Strategic planning ...
Marketing research requires data, and secondary data is often the most convenient and cost-effective option. In this lesson, you'll learn about...




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