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This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research ...
Synopsis This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing ...
05/01/2019 · Chapter 2 Defining the Marketing Research Problem and Developing an Approach ... Basic Marketing Research, 4th Edition. ... Marketing Research, 3rd Edition.
Table of Contents. 1. Introduction to marketing research. 2. Defining the marketing research problem and developing a research approach. 3. Research design



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