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This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research ...
Table of Contents. 1. Introduction to marketing research. 2. Defining the marketing research problem and developing a research approach. 3. Research design
16/01/2019 · Chapter 2 Defining the Marketing Research Problem and Developing an Approach ... Basic Marketing Research, 4th Edition. ... Marketing Research, 3rd Edition.
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