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This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research ...
Table of contents. 1. Introduction to marketing research. 2. Defining the marketing research problem and developing a research approach. 3. Research design
... Introduction to Market Research ... Essentials of marketing research, 3rd edition, ... (2003) Marketing Research: An applied approach, 2nd European edition, ...




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