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This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research ...
22/09/2018 · Marketing Research: An Applied Approach is comprehensive, practical, applied, managerial, and presents a balanced coverage of both qualitative and ...
Table of contents. 1. Introduction to marketing research. 2. Defining the marketing research problem and developing a research approach. 3. Research design
Table of contents. 1. Introduction to marketing research. 2. Defining the marketing research problem and developing a research approach. 3. Research design



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